Friday, October 20, 2006

another reason to go to a mega-church

Patti LaBelle, Chrysler team on church tour

Chrysler Group's new luxury SUV, the Aspen, is the opening act for Patti LaBelle's 14-city tour of urban mega-churches.

Chrysler is the title sponsor for "The Gospel According to Patti" tour, which began on Saturday with a concert at the Potter's House church in Dallas and runs through March 31. The tour will be at Detroit's Greater Grace Temple Dec. 1.

Chrysler's upscale brand is sponsoring the tour because affluent, urban African-American customers are one of the target markets for the new SUV. [more]

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