Zondervan Expands Purpose-Driven Marketing Campaign to Distant Planets
By Jana Riess
Based on the runaway popularity of Rick Warren's bestseller The Purpose-Driven Life, which has sold more than 24 million copies just in the English language, Zondervan is turning its sights to the final frontier: space. Special editions of the book will release on Mars, Venus, and Mercury next year, the Michigan-based Christian publishing house reported this week, with more distant planets to follow later if initial sales efforts prove successful. [more]
following that article are a couple of more worth reading...
Dalai Lama Not Penning Enough Forewords, Study Shows
By Jana Riess
An alarming new study out of Naropa University has proven what many have long feared: the Dalai Lama is writing fewer forewords for Buddhist books. "It used to be that the Dalai Lama could be counted on to write the foreword for every single Buddhist title being published," said Dharma Gregg, editorial director at Bodhi Tree Books. "Now we're lucky if he writes two a month. It's terrible. He's profoundly underexposed."
Darn It Anyway! List of Verboten Swear Words Grows Ever-Longer for Christian FictionBy Jana Riess
Although the Christian publishing world has long been known for squeaky-clean language and the absence of profanity, the bar has just been raised even higher. RBL has obtained a document from a major CBA publishing house outlining even more draconian language restrictions. While the list will be the operative standard for any book the house publishes, it will likely hit hardest on the fiction side, where novelists have sometimes used words like "crap" and "poop" to substitute for what they'd really like to write.
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