motives

“If God desires every knee to bow to Jesus and every tongue to confess Him, so should we. We should be ‘jealous’ for the honor of His name—troubled when it remains unknown, hurt when it is ignored, indignant when it is blasphemed, and all the time anxious and determined that it shall be given the honor and glory which are due to it.

The highest of all missionary motives is neither obedience to the Great Commission (important as that is), nor love for sinners who are alienated and perishing (strong as that incentive is, especially when we contemplate the wrath of God), but rather zeal—burning and passionate zeal—for the glory of Jesus Christ.

Only one imperialism is Christian, and that is concern for His Imperial Majesty Jesus Christ, and for the glory of his empire or kingdom. Before this supreme goal of the Christian mission, all unworthy motives wither and die." ~ John Stott, The Message of Romans

HT:OFI

I think we must be obedient to God AND we must love those that are alienated ... but the key here is our primary motive. I've seen those caught up in either of the first two with the result being some kind of perversion. I have yet to find one whose primary purpose is to glorify God who didn't also then bring the balance of obedience and love.