In preparing for leading the becoming a contagious christian course, I am reminded of that great passage:
" You are the salt of the earth. But if the salt loses its saltiness, how can it be made salty again? It is no longer good for anything, except to be thrown out and trampled by men. You are the light of the world. A city on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house. In the same way, let your light shine before men, that they may see your good deeds and praise your Father in heaven." (Matthew 5:13-16, NIV)
So much is said regarding whether or not the salt is a preservative, a flavoring, or whatever, but I think Bill Hybels and Mark Mittelberg really hit it when they teach that the point of the story is the potency of the salt and the proximity of the salt to that which it affects. They then link the light to clear communication. Together this yields the simple concept:
HP + CP + CC = MI
hp = high potency cp = close proximity cc = clear communication mi = maximum impact
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